We at domu have become experts at identifying effective apartment listings, and one of the critical elements of a good listing is good photography.  So today we share our best recommendations for creating photographs that will make your apartment look more enticing to readers.

1. First of all, use photos.  Renters will not take the time to consider your listing if five others on the same block have pictures and yours does not.  More than 70 percent of renters start their apartment search online, so photographs are critical. 
2. The first photograph should always be an exterior shot of the property.  Renters seek properties with curb appeal and want to know what the building looks like from the sidewalk.  Based on the relative position of the sun in the sky, certain times of day will be more favorable for photographing the building than others.  Try to take the picture when there's maximum natural sunlight and minimal shadows.  Summertime is best.  The property will not look as desirable when there are piles of snow on the ground and the trees are barren.
3. For interior shots, always turn on all the lights and use a flash.  A flash will eliminate the shadows, enrich the colors, and make the room look brighter.
4. De-clutter.  Stage your unit as if you were trying to sell it.  Renters do not want to see your dirty laundry strewn all over the floor any more than they want to see magnets covering your refrigerator door.  Remove any personal effects so that prospects can see themselves (and not you) in your space.
5. More is better.  Renters want to see more than just the front of the property or living room.  They want to get a look at the living room, kitchen, bedroom, bathroom, and amenities, if any.  Always highlight your unit's best features.

At the end of the day, if you just don’t feel confident in your photography skills, you can always invest in the services of a professional.  We’ve even negotiated a deal for you.  Check it out.