As the deco sign says outside the restaurant, Frances' Deli has been serving meals to hungry diners since 1938.  Now located a few blocks north of its original hole-in-the-wall location, Frances fancies herself a delicatessen, but the menu veers deeply into modern American fare. Yes, there are heaping, traditional deli-type sandwiches and such ethnic delights as fried matzoh and matzoh-ball soup, but a New York style delicatessen atmosphere is not really the schtick here.